Why Do We Need Serums in Our Skincare Routine?

We're always on the lookout for beauty products that slow down the aging process. Whether it’s a cleanser, toner, moisturiser, or face oils—we always want something that’s tried and tested. But what if your skin isn’t getting any better despite it all? It might be time to add a new member to your routine.

Face serums are lightweight moisturisers that contain a high concentration of active ingredients like hyaluronic acid, glycolic acid, and vitamin C.

A pea-sized amount of serum can penetrate deep into your skin to deliver these active ingredients. Serums are perfect for targeting specific skincare concerns, like wrinkles or hyperpigmentation. They come in various formulas, including oils, gels, light creams, and some even have a water-like consistency.

If you’ve seen famous makeup artists and beauty bloggers use serums but weren’t too sure about adding them to your routine, here are a few reasons why you should.

  1.  Minimises The Appearance Of Dark Spots 

The sun is your skin’s worst enemy. Daily UV exposure can thicken the skin, causing discolouration like dark spots and dull skin. Serums formulated with a percentage of glycolic acid and vitamin C can clarify the skin, giving you a radiant and renewed complexion. Incorporate the serum in your PM routine after cleansing and toning. Don’t forget to apply a generous amount of sunscreen in the morning for optimal benefits. 

  1. Plumps Your Skin

Over time our skin gradually loses volume and moisture, especially in delicate areas like your under-eye region and cheekbones. A targeting serum that contains hyaluronic acid will replenish those areas and improve moisture retention. Take a few drops on your fingertips and gently apply all over your face until it’s thoroughly absorbed.

  1. Provides Ultimate Hydration

Drinking water ensures the smooth functioning of the organs, but our skin requires something extra! If your skin feels dry, a hydrating serum should do the trick! Choose a serum with hydrating ingredients like aloe Vera, honey, and hyaluronic acid to hydrate parched summer skin as well as dehydrated winter skin. Apply the serum in the AM and PM on damp skin to lock the hydration in and say hello to a luminous glow!

If you’re looking for a serum that does ALL of the above, we’ve got you covered! 

Efani Co.’s Healthy Glow Face Serum is loaded with Hyaluronic Acid, marine collagen, vitamin C, aloe Vera, and honey, providing a staggering eight hours of continuous hydration!

We offer a wide range of natural skincare products made with list of transparent  ingredients that you can trust. Our products are backed by research or validated by Australian women just like you. We have a healthy glow face oil and cream to help complete your glowing skin care routine.

Shop now and give your skin that much deserved love and attention!



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